Planned parenthood research paper makowski

Planned Parenthood

Veronica Makowski

National University

Table of Contents

Abstract……………………………….………………………………………………………….3

Introduction………………………………………………………………………………………4

SWOT Analysis………………………………………………………………………………….5

4 P’s of Marketing……………………………………………………………………………..…9

Competition………………………………………………………………….…………..………10

Volunteers and Staff…………………………………………………………….…….…………11

Conclusion……………………………………………………………………………………….12

Reference Page..………………………………………………………………………………….13

Abstract

This research paper is about a nonprofit organization called Planned Parenthood. The research paper goes over what the organization is all about, SWOT analysis of the organization, the four P’s in marketing, a competitive analysis and staffing and volunteers for Planned Parenthood.

For the marketing for non for profit class, students had to choose a topic on a non for profit organization and research this company. For my non for profit organization I happened to choose Planned Parenthood. The reason I chose this organization and not the others is because I have heard much about Planned Parenthood but never had the full knowledge on them. I know many people that have used or are still using services and products provided by Planned Parenthood. This is my opportunity to become more educated on this non for profit organization.

America’s first birth control clinic was opened by Margaret Higgins Sanger in 1916. Sanger struggled with the government and the Roman Catholic Church to legalize the use of birth control. The main focus on Sangers point of view was not to have immigrants and slaves reproduce and allow birth control options to stop them from having children. Margaret Sanger would say “a free race cannot be born of slave mothers.” In 1939 Birth Control Clinical Research Bureau and the Birth Control league came together and became the Planned Parenthood Federation of America (West’s, 2005). Sanger would travel to rural areas and incorporate birth control programs in different health clinics.

Planned Parenthood is a non for profit organization that helps many people not only in the United States of America but around the whole world. This nonprofit organization provides the public with information and services on reproductive health care and sex education at an affordable fee. Planned Parenthood provides a range of services “to 5 million women, men and adolescents worldwide each year” (Planned, 2010). These services include, “birth control, abortion, sexually transmitted disease testing, and relevant cancer screenings (e.g. breast, cervix and testicular)” (How). The wide range of services Sates that Planned Parenthood offers and over 750 locations in the United, the nonprofit organization makes it quite effortless for one to go and take a visit.

On the website of Planned Parenthood, the mission statement of the organization is stated. “Planned Parenthood believes in the fundamental right of each individual, throughout the world, to manage his or her fertility, regardless of the individual's income, marital status, race, ethnicity, sexual orientation, age, national origin, or residence. We believe that respect and value for diversity in all aspects of our organization are essential to our well-being. We believe that reproductive self-determination must be voluntary and preserve the individual's right to privacy. We further believe that such self-determination will contribute to an enhancement of the quality of life and strong family relationships” (Planned, 2010). The mission statement shows to the public that they can be trusted. Planned Parenthood does not have an option but offers education and options for one can make their own decision in regards to their health and sex.